Vision and Mission

Vision：

The China–Europe Business Association is committed to becoming the most influential platform and strategic partner for economic and trade cooperation between China and Europe. Guided by the core values of openness, mutual trust, and win–win collaboration, we strive to advance China–Europe cooperation in this new era and jointly shape an open, inclusive, and sustainable global economic landscape.

Mission：

• Promote Collaboration: Build a high-level dialogue platform among enterprises, governments, and institutions in China and Europe to foster two-way investment, industrial chain synergy, and economic and trade exchanges.
• Serve Enterprises: Provide member companies with forward-looking market intelligence, policy interpretation, legal compliance, and specialized business support to facilitate their steady growth in global markets.
• Drive Innovation: Actively support cross-border cooperation in strategic emerging sectors such as green energy, digital economy, and intelligent manufacturing to advance industrial upgrading and technological innovation in China and Europe.
• Connect People: Enhance mutual understanding and trust between Chinese and European communities through cultural exchanges, educational cooperation, and social responsibility initiatives, strengthening the foundation for long-term partnership.
• Shape the Future: Foster a long-term, win–win future by promoting ESG principles and sustainable development, enabling China and Europe to jointly address global challenges.